Find out how we enabled efficiencies, savings and satisfaction for ASML
To deliver self-serve in-person meetings at scale.
Booking approvals
Automated booking approval flow
Expense Automation
Reconciliation, expense and payment
Self-serve
Fast, simple online user experience
Scalable digital first solution
Fast, self-serve CX.
Central billing.
Approvals & reporting.
Close co-operation to build out key requirements, digitalization change management, technology integrations to allow for expected scale of booking activity while aligning to ASML core pillars.
Loading of MSA contracts to automatically deploy to relevant hotels and streamline contracting process.
As every booking required approval, hubli created a brand new workflow solution that automates the process of allowing bookings to be approved within minutes and not hours.
The ability to automate payment process for thousands of bookings via new payment engine reducing weeks of time and effort previously spent on manually individually paying for each venue
Gap analysis to identify any ASML preferred hotels not already listed on hubli, custom pricing and search results flag to highlight preferred status.
hubli created a new solution allowing hotels to upload the final booking invoice post event with an automatic email to the booker to verify, confirm and reconcile against original price.
Direct API connection into HR technology to allow thousands of relevant employees access to the platform, ensuring automatic updating and facilitating booking approver identification.
in overall booking time, saving 9 hours per booking.
meeting bookings
people collaborating in-person.
"hubli platform has increased the visibility and availability of meeting locations. Additionally, it helped us to manage large volumes of meetings in an automated way. It has eliminated our former PO process which was not suited for these type of services. We now get faster and more efficient access to spaces for our people to collaborate, learn and innovate. Ease of use, visibility on costs, efficient booking process with embedded approval flows and choice of locations were the most important items for us when we selected the platform"
Jurgen van der Kruijssen
Global Category Manager Travel, Training, HR Services, Communication & Branding
ASML uses Hubli's centralized dashboard to monitor spend across all 10,000 meetings in real time — tracking budgeted vs. actual costs, venue spend, travel expenses, and savings by region, business unit, and event type from a single source of truth.
ASML achieved 95% contract compliance through Hubli's embedded MSA contracts, automated deployment during booking, NSO notifications when off-contract venues are selected, and DocuSign workflows that ensure agreements are properly executed before events proceed.
ASML's employees use Hubli's AI-powered search to find venues in minutes, with simple meetings routed to self-serve booking, automated booking approval, centralized payment and final invoice expense reconciliation.
ASML automated approval routing through HR platform integration, eliminated manual email chains for authorization, removed spreadsheet-based spend tracking for approvers, and implemented threshold-based auto-approval for meetings under set limits — cutting approval time from days to hours.
ASML's finance team accesses executive-ready reports showing total program spend, savings captured vs. baseline, contract compliance percentage, budget variance by business unit, and forecasted spend for upcoming quarters — data that was previously impossible to compile accurately.
ASML reduced invoice reconciliation time by 80% through Hubli's AI-powered matching of final invoices against quoted rates, automated variance flagging, and online approval workflows — replacing days of manual spreadsheet comparison with minutes of exception review.
